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About the MLSA Competition
MAJOR LIQUOR SPIRIT AWARDS (MLSA)
The MLSA™ Competition, established in 2011, is a prestigious global spirits competition. Since its inception, we have evaluated samples from over 100 countries, assisting thousands of brands in enhancing their visibility through our awards. In a market with an abundance of choices for consumers, international spirits competitions provide an invaluable platform for brands and distilleries to gain the recognition they deserve.
We have evolved from awarding emerging brands and distilleries. Today many of those brands are now big brands, competing or being acquired by the big liquor conglomerates. Our competition is open to all brands and distilleries worldwide. The distilled spirits industry is slowly becoming a level playing field with social media, innovation and legislation changes. The MLSA Competition is a world spirits competition that takes place on a global and international scale.
Our industry experts assess each entrant thoroughly, taking the time to understand its flavor profile. Once the judging is over, the best entrants are awarded one of our four medallions—Bronze, Silver, Gold, and the trademarked Triple Gold® Medal—which winners can proudly display on their bottles and website to highlight the hard work, dedication, and creativity that goes into making a high-quality spirit. This helps attract consumers, and offers an extra USP (unique selling proposition) in pitches to distributors, on-premise byers and off-premise retailers.
MLSA™ Competition Medals
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TRIPLE DIAMOND MEDAL
Extraordinary taste & highest recommendation
A widely coveted accolade, the Triple Diamond Medal is only given to entries that consistently offer something truly special. Unparalleled taste and quality must align for three years in a row for spirits to receive this award.
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TRIPLE PLATINUM MEDAL
Extraordinary taste & highest recommendation
A widely coveted accolade, the Triple Platinum Medal is only given to entries that consistently offer something truly special year after year. Unparalleled taste and quality must align for two years in a row for spirits to receive this award.
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TRIPLE GOLD® Medal
Extraordinary taste & highest recommendation
A widely coveted accolade, the Triple Gold® Medal is only given to entries that offer something truly special. Unparalleled taste and quality must align for spirits to receive this award.
GOLD MEDAL
Exceptional taste & high recommendation
Recipients of the MLSA Competition Gold Medal are judged to be in the upper tier of distilled spirits, providing our judges with a distinctly superior tasting experience.
SILVER MEDAL
Good taste & recommendation
Silver Medal winners are high-end entries awarded to high-quality spirits that have been crafted and selected for their unique characteristics. These brands deserve recognition for their excellence.
BRONZE MEDAL
The MLSA Competition Bronze Medal is given to spirits with solid quality without distinguishing features. While still a mark of quality, this award demonstrates opportunities to improve and refine. These spirits are recognized of good quality.
